24 years in Industry
Dew's been part of the IPG family for two decades, playing key roles in shaping content strategy, data-driven creativity, influencer marketing, activation, TV program production, and content innovations. Her diverse experiences cover everything from launching brands and growth strategies to co-partnering and amplifying campaigns in FMCG, retail, F&B, health supplements, beauty, banking, and corporate sectors.
As CEO and CCO of Mediabrands Content Studio, Dew has steered the team to remarkable success, earning prestigious accolades such as Southeast Asia Influencer Agency of the Year (Silver) by Campaign Asia in both 2022 and 2023. Under her leadership, the studio also secured the Thailand Influencer Awards in 2023-2024 and ADPEOPLE recognition in 2024, cementing its position as an industry leader in creative excellence and influencer marketing
Team Leader of creative, influencer marketing, partner innovation, B2B operation, social management, and brand integration for global beauty and health brands such as J&J (Neutrogena, C&C, Suntory, Red Bull, TCP, Boots retail, etc.)
Motto: "If everything doesn't go right, go left."
Quote: "Every challenge is a step, every failure a lesson, and every effort a seed for growth."
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