Khanokkhan Prajongsangsri

Data Analytics Managing Director

25+ years in Media Industry and 7 year in Data Analytics

Personal Career:

Khannokkhan has been with IPG Mediabrands for 25 years. She has extensive experience across media planning, strategy, trading and investment, research and advanced measurement data and analytics. Her main role are Leading an analytics team in delivering comprehensive data analytics solutions, including predictive modeling, online data analytics and the integration of MarTech and AdTech solutions to deliver actionable insights that ensure the effectiveness of the business's marketing results.

Highlight of my career:

2012-Present MAAT (Media Agency Association of Thailand), Consultant and speaker
2022-Present ADTEB or Association Of Digital Television Broadcasting (Thailand)’s Cross-Screen Rating, member of the Audit Committee
2020 Campaign Asia-Pacific’s The Women Leading Change Awards shortlist in “Mentor of the year”

Experiences in leading team in handling big corporates with several brands included health & beauty brands:

As the Agency Lead for Marketing Mix Modeling at Nestlé, I manage 12 brands to optimize sales ROI, lead KFC’s digital transformation assessment by auditing their marketing data ecosystem to establish a tailored MarTech and AdTech solution, and spearhead Web-based audiences strategies for a commercial bank to enhance web experiences, contributing to an award for Best Marketing in Data Analytics.

My Believe:

Motto: "Great things happen to those who don't stop believing, trying, learning, and being grateful"