Piyaporn Sornpaisarn

Strategy Planning Group Head

4 Years In Advertising - 2 As A Creative & 2 As A Strategist

Personal Career:

Piyaporn began her career as an Art Direction Intern at FCB Health New York, where she won the internship competition and was subsequently recruited by Area23 as a Junior Art Director. Building on this foundation, she gained valuable experience as an Art Director at Ogilvy Bangkok and TBWA\ Thailand, where she was entrusted to participate in regional workshops for prominent brands such as Starbucks and Spotify. Her growing interest in strategic planning led her to complete Harvard Business School Online’s Credential of Readiness program, providing her with a robust business foundation. This marked a transition into Strategic Planning at TBWA\ and eventually to McCANN Worldgroup as a Strategy Manager. At McCANN, she played a pivotal role in securing major accounts, including L’Oréal Digital, Top Golf Social, and BJC Promise.

Highlight of my career:

Piyaporn was recognized by Branding in Asia as one of the "One Under 30" talents to watch. Shortly after joining McCANN, she won the pitch for the L’Oréal Digital Portfolio.. Her creative work has also earned industry accolades, including a Bronze at the New York Festivals for heygoody's "The Introverts" and a runner-up position in the D&AD New Blood Quickfire competition with IBM.

My Believe:

Motto: "If you’re only seeing problems, you’re not seeing clearly" - Phil Knight
Quote: "Creativity begins with a good problem"