Sarunyapat Atikuntana

Business Intelligence Director

11+ years in Media Industry and 18+ year in Data & Science

Personal Career:

Kluay Sarunyapat began his career as a Statistician Supervisor at Unilever and later worked as a CRM Statistician at T1C. Afterward, he spent over 9 years at IPG, where he was responsible for data modeling, analytics, business intelligence, and technology. Kluay further honed his skills with over a year of invaluable experience at L'Oréal, the world’s first beauty tech company. He briefly explored the oil industry as Director of Data Science at PTG Energy and has now returned to IPG as the Business Intelligence Director, continuing to drive innovation within the group.

Highlight of my career:

As Business Intelligence Director at IPG Group, Kluay Sarunyapat has led his team to significant achievements in data modeling, analytics, and business intelligence, leveraging his extensive experience across various industries to seamlessly integrate art and science. He has also been a guest speaker at numerous events, a columnist, and a lecturer at universities. Over the years, Kluay has played a key role in enhancing business intelligence and technology strategies across multiple sectors, contributing to the company's ongoing success and growth.

Experiences in leading team in handling big corporates with several brands included health & beauty brands:

As the Agency Lead for Marketing Mix Modeling at Nestlé, I manage 12 brands to optimize sales ROI, lead KFC’s digital transformation assessment by auditing their marketing data ecosystem to establish a tailored MarTech and AdTech solution, and spearhead Web-based audiences strategies for a commercial bank to enhance web experiences, contributing to an award for Best Marketing in Data Analytics.

My Believe:

Motto: "If the path is unclear, let data light the way."
Quote: Every data point is a puzzle, every insight a breakthrough, and every challenge a chance to innovate."