Sora Kaitkanarat

Chief Executive Officer (Initiative)

27 years in Industry

Personal Career:

Dr.Sora is a passionate strategist and entrepreneurial leader; he was a Chief Strategy Officer of IPG Mediabrands before being promoted to this leadership role. He upholds a strong track record of performance in turnaround and develop businesses through thought leadership, insightful offering and innovative solutions. Beside his role at Initiative, Dr.Sora is also a director of Media Agency Association of Thailand and an external director of various leading universities.

Highlight of my career:

Under Dr.Sora Leadership, Initiative has been named Thailand Media Agency of the Year from Campaign Asia in 2021 and 2022, from AdMan (2023), and from MAAT and AdMan in 2024. Initiative was also name SEA Data Analytic Agency of the year in 2023. Initiative is also ranked top quality in RECMA for various consecutive years.

Experiences in leading team in handling big corporates with several brands included health & beauty brands:

Dr.Sora was a lead strategist for 12 Unilever brands for 10 years before leading the team to support multiple brands under the holding company such as TCP, True, CP, Boots, SCB, and more…

My Believe:

Motto: "Be the change you want to see around you"