Surasri Pramuke

Data Analytics, Group Head

15+ years in Marketing, Media, and Communication Industry

Personal Career:

He first started career in a marketing and activation companies. Surasri then moved to work at Initiative in an Insight department mainly focused in Marketing Research and consumers understanding area which also hones his Strategic Planning skill. Later, he took on a challenge by transferred to work as Media Planner in charge of both offline & online communication strategy for both global and local brands.
His latest development is working as Data Analyst role at IPG. By transforming both marketing and consumer data into an actionable insight, while corporate with all the related parties, he helps clients best utilizing the data and MarTech available to achieve the business goals.

Highlight of my career:

Being recognized through various industry-level awards encourages me to strive in kept improving my skills and knowledge to ensure the best works and consultations given to all my partners. Example of such awards are:
- Meta Agency First Award 2024: Best in Branding Effectiveness, Silver – Vivo Thailand
- Media Agency Association of Thailand (MAAT) Award 2022: Best use of Data, Silver – SB Furniture “End-to-end Data
- Marketing Association of Thailand (MAT) Award 2021: Innovation & MarTech, Bronze – SB Design Square “Win-Back”

My Believe:

Motto: "Never regret what you have done, but take them as experiences and lessons that will push you forward and keep you improving"